PineappleXMissSelfie – Dancers Takeover Oxford Street

We took some of our wonderful dancers to Miss Selfridge, Oxford Street to introduce them to the PineappleXMissSelfie fashion range.

Over the course of a week, the dancers tried on the range, picking out their favourite pieces. We also called in choreographer Mark Battershall to work with them to create a fun routine that we could show on Oxford Street!

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New Water Bottle Refill Station in the Pineapple Café

New Water Bottle

We’re very pleased to announce a NEW water refill station at Pineapple Dance Studio!

The new water station is located in the Pineapple café on the 1st floor. All visitors receive an exclusive discount on our fantastic branded Pineapple water bottle, with free chilled and filtered water refills available from the machine.

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Pineapple x Miss Selfridge: Your Ultimate ‘Work It’ Wardrobe drops this week!

Pineapple x Miss Selfridge

We’re so excited to announce the launch of our fabulous new collaboration with Miss Selfridge!

The collection give you a sporty, street vibe with a touch of sex appeal for your ultimate ‘Work It’ wardrobe!

This hot new pairing combines the best of Pineapple & Miss Selfridge for an athleisure collection to take you from dance class to lunch date, to sofa in Insta-ready style!

We had a great deal of fun digging through the Pineapple archives with the Miss Selfridge team (an enthusiastic and with-it bunch of talented individuals!)

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Back to Big School Lookbook

Back to Big School Lookbook

Back to College Lookbook

We’re busy prepping for the new academic year! Alongside our student membership discount, 10% off in-store and special dance school discounts, we’ve found time to put together a little ‘Back to Big School’ lookbook for you!

We’ve included a little of everything you will need as to get you from studio to stage (sorry, you’ll have to provide the hard work and talent yourself!)

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Spotlight 2017 – Saturday 19 August in 7 Dials

Spotlight 2017 - Saturday 19 August

Spotlight in 7 Dials is back for 2017! Spotlight is a free entry one-day music and entertainment festival!

Spotlight returns on Saturday 19 August from 12-6pm when Seven Dials will be transformed into a traffic-free entertainment hotspot.

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Monochrome Trend Choices for You


Pick Your Look & Pick Again

You can always rely on a monochrome look to help you fake it while you make it!

Sometimes you are overwhelmed by choice, which slows you down and stops you being your best self.

Leave room in your wardrobe for a few special pieces for days when you don’t want to choose, you just want to be you!

Click here to start your search!