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Debbie Moore Timeline

  • 2014


    Debbie is in conversation at the Victoria & Albert Museum on becoming an international model to founding Pineapple Dance Studios and creating the fabulous fashion range.

    Debbie received ‘London Lifestyle Legend’ award at the London Lifestyle Awards.


    Debbie appears on the BBC’s Sewing Bee to discuss her work developing Cotton/Lycra and revolutionising fashion using the fabric in outerwear.

  • 2012


    The London Lifestyle Awards awarded the legendary Debbie Moore ‘Best Fitness Facility’ for Pineapple Dance Studios.

  • 2011


    Paul Wolfgang Webster’s photograph of Debbie Moore in the newly opened Studio 79 was chosen for the permanent collection of the National Portrait Gallery


    The University of the Creative Arts (UCA) presented Debbie Moore OBE with an honorary Master of Arts Degree for her contribution to fashion.

  • 2010


    The Pineapple Dance Studios Sky One documentary was BAFTA nominated.


    The Pineapple Dance Studios documentary is winner of The Royal Television Society Award for Best Feature and Lifestyle Series.


    To acknowledge Debbie’s 30 years of Pineapple, Sky One launched a 12 episode ‘Observational Documentary’ series set around the world famous Pineapple Dance Studios in London following the lives of teachers, pupils and staff at the studios as they attend auditions, rehearsals and performances. This programme has now been aired worldwide.

  • 2010


    In the 2010 New Year’s honour list, Debbie Moore was appointed Officer of the Order of the British Empire (OBE) for services to business, presented by Her Majesty The Queen.

    In recognition for changing the face of fashion and pioneering designs in Cotton/Lycra such as the Body, Leggings, Dresses and Boyfriend Sweatshirt, The “30 Years of Pineapple” exhibition was held at the Zandra Rhodes Fashion and Textile Museum. 

  • 2009


    Debbie received a ‘Special Commendation’ at the Women of the Future Awards.


    To mark 30 Years of Pineapple we added 4000sq ft of studio space to the Covent Garden dance studios opening our fabulous Studio 79 and launched a new flagship store on Langley Street, Covent Garden.


    Debbie re-created key original Pineapple styles for ASOS called ‘Pineapple Originals’ with her renowned attention to comfort, fit, function, quality and to celebrate Pineapple’s 30th anniversary.

  • 2000-2007


    The Pineapple website was launched featuring an online store.


    Debbie launched the ‘Pineapple by Debbie Moore’ range in Debenhams stores worldwide, including leisurewear, dresses and childrenswear.

  • 1990s


    ‘When a Women Means Business’ was launched in China as an inspirational guide for Chinese students and businesswomen.


    Pineapple development of a series of DVD’s encouraging people to learn to dance at home.


    Debbie focused her attention on growing the Pineapple Brand globally in retail, wholesale and licensing through childrenswear, womenswear, footwear and workout equipment etc.

  • 1984-1989


    The publication of ‘When A Woman Means Business’, a book offering business and lifestyle advice based on Debbie’s own experiences and those of other pioneering female entrepreneurs. Her book was endorsed by Margaret Thatcher. In the same year, Debbie was nominated for ‘Contemporary Designer of the Year’ at the British Fashion Awards.


    Debbie was presented with the Veuve Clicquot ‘Businesswoman of the Year Award’ at the Institute of Directors in recognition for her achievements as an entrepreneur.

    Debbie opens Pineapple South Kensington which becomes home to Madame Vacani Children’s Ballet School.

  • 1983

    HRH The Duke of Edinburgh presented Debbie with The Royal Variety Club award for ‘Services to Dance’.

    Pineapple opens on Broadway. The New York Studios were established to build a bridge across the world for dancers. Mikhail Baryshnikov joined Debbie for the opening celebrations and it soon became home to the international dance community and Madonna became a regular.

  • 1980-1982


    Debbie Moore became the first female Chairman to take her company public on the London Stock Exchange.


    Pineapple West opens, to house the rehearsal space for many musicals and the development of Starlight Express.

    Debbie published ‘The Pineapple Dance Book’ an insiders guide to the world of dance, including an exercise guide and diet tips (Forward by Wayne Sleep).


    Debbie began to work with DuPont to develop Cotton/Lycra for everyday fashion wear and leotards (prior to this leotards were made from shiny Antron/ Lycra and Nylon Pique).

  • 1970s


    Pineapple opened its doors to dancers from absolute beginners to advanced professionals and Debbie launched the ‘Pineapple Clothing’ range.


    Debbie secured the capital to build the dance studios in a derelict Pineapple warehouse in Covent Garden.


    Debbie became the muse of John Swannell and appeared in his book ‘Fine Lines’ and on front covers everywhere.

  • 1960s


    Debbie was the subject of a Granada Television documentary, for the ‘This England’ series entitled ‘Model Couple’.


    Debbie became the face of Revlon in New York.


    Debbie Moore started her career at the age of 15 as an international photographic model winning the Honey Magazine modelling competition and modelling contract.