by Pineapple Dance
Pineapple Dance Studios


Pineapple Covent Garden opens its doors in Langley Street.


Pineapple clothing launches, beginning the trend for street style.


Pineapple West in Marylebone opens, housing rehearsals for Absolute Beginners and Starlight Express.

Debbie Moore London Stock Exchange


Debbie Moore OBE is the first female Chairman to take her company public on the London Stock Exchange when Pineapple becomes a public limited company, making front page News on the London Evening Standard.

“I think it is astounding that I was the first woman to take a company public. The fact that it took until 1982, and that it took an ex-model with a dance studio is bizarre.” Debbie Moore OBE, MA

Debbie develops cotton lycra with Du Pont, bringing stretch clothing to daywear, and revolutionising the dance and fashion industry overnight.

Debbie Moore - When A Woman Means Business


‘The Pineapple Dance Book’ is published (foreword by Wayne Sleep).

Women’s Wear Daily hail Debbie as queen of ‘desk-to-dinner’ dressing.

Pineapple New York


Pineapple Broadway opens in New York, where a stellar roster of visitors including Mikhail Baryshnikov, Twiggy, Madonna and David LaChapelle grace the sprung floors.

Debbie Moore Pineapple Kensington


Pineapple Kensington opens in South Kensington, hosting Madame Vacani’s ballet school.

Debbie Moore - Business Woman of The Year 19841984

Business Woman of The Year - Debbie wins the Veuve Clicquot ‘Business Woman of the Year’ award.

HRH The Duke of Edinburgh presents Debbie with the Royal Variety Club award For ‘Services to Dance’.

Pineapple Fashion


Pineapple rolls out 50 fashion concessions in Miss Selfridge Stores nationwide.

Debbie Moore Pineapple1988

Leading the trend for management buy outs, Debbie takes Pineapple back into private ownership again.

Debbie Moore - When A Woman Means Business1989

When A Woman Means Business’ is published, offering business tips to fellow entrepreneurs everywhere, with cover
endorsement by then leader of the Conservative Party, Margaret Thatcher.

Debbie Moore Margaret Thatcher1989

Debbie is nominated for ‘More Dash Than Cash’ and ‘Contemporary Designer of the Year’ at the British Fashion Awards.

Debbie Moore - When A Woman Means Business1990

When A Woman Means Business’ is re-printed in paperback.

1999Debbie Moore Pineapple

Global licensing deals on bags, watches and dance-inspired footwear continue to take the Pineapple brand to a global audience.


The ‘Pineapple by Debbie Moore’ clothing range is launched in Designers at Debenhams, heralding the start of a
successful 20-year business relationship.

Debbie Moore OBE2009

Debbie is awarded an OBE for services to business by Her Majesty, The Queen.

Debbie Moore Opens a new flagship Pineapple Store2009

Debbie Moore Opens a new flagship Pineapple Store opposite the studio on the corner of Langley Street and Shelton Street.

Pineapple Fashion Textile Museum2009

An exhibition of Debbie’s designs are featured at the Fashion & Textile Museum, London, celebrating Debbie as the inventor of the body.

Pineapple Dance Studios TV Show2010

Sky One launches "Pineapple Dance Studios", a ‘fly on the wall’ TV series to critical acclaim, winning the RTS award
for ‘Best Features & Lifestyle Series’ and attracting a BAFTA nomination.

Debbie Moore2010

"Pineapple Dance Studios", the series is aired worldwide in The
Netherlands, Australia, New Zealand and Singapore, launching the celebrity career of Louie Spence in the process.

Debbie Moore by Paul Wolfgang Webster2011

The National Gallery select a portrait of Debbie by Paul Wolfgang Webster for their permanent collection, show-casing the launch of Studio 79, a brand new 4000 sq ft daylight studio on a newly acquired additional floor at the Langley Street Dance Studios.

Debbie Moore OBE MA2011

An honorary MA is bestowed on Debbie by UCA for pioneering work in fashion, championed by fashion and textile
designer Dame Zandra Rhodes.

Debbie is a finalist in the Ernst & Young Entrepreneur of the Year Award.

Debbie Moore Pineapple London Lifestyle Awards2012

Pineapple is awarded ‘Best London Fitness Facility’ at The London Lifestyle Awards.


Debbie is awarded ‘London Lifestyle Legend’ at the London Lifestyle Awards.

Debbie Moore OBE Community Buckingham Palace2015

Launch of Pineapple Community charity, supported by Debbie and Pineapple and offering dance training and facilities for young people who would not otherwise get the opportunity to dance.

Pineapple Miss Selfridge2017

Fashion collaboration Pineapple x Miss Selfridge, Oxford Street.


Pineapple Finery2017

Fashion collaboration Pineapple x Finery London at Selfridges, Oxford Street.

Pineapple Oasis2017

Fashion collaboration Pineapple x Oasis nationwide.

Pineapple Hello Kitty2018

Licensing collaboration with Hello Kitty.

Pineapple Hello Kitty2018

Licensing collaboration with Hello Kitty takes over the Pineapple flagship store in Covent Garden.

Debbie Moore Children In Need Debenhams2018

Licensing collaboration with Children In Need for Debenhams. Debbie introduces female bear ballerina Blush to
Pudsey for a storyline and specially designed charity t-shirt.

Pineapple Store, Covent Garden2019

Pineapple opens a brand new showcase shop opposite the Covent Garden Studios.

The Next Step cast at Pineapple2019

Pineapple launch workshops with the celebrity cast of ‘The Next Step’ who visit the studios to host masterclasses
during the London stop of their world tour.


During their visit to Pineapple, the cast of The Next Step took time out to shop at the Pineapple store in Langley Street.

The Next Step cast at Pineapple2020

Pineapple extends The Next Step workshops due to popular demand, following the increased popularity of the TV series and the arena tour starring The Next Step cast.