1979
Pineapple Dance Studios opens its doors on London's Langley Street, Covent Garden.
1980
Pineapple clothing launches, pioneering dance-inspired street style fashion.
1981
Pineapple West opens in Marylebone, hosting rehearsals for Absolute Beginners and Starlight Express.
1982
Debbie Moore becomes the first female Chairman to take her company public on the London Stock Exchange.
1983
The Pineapple Dance Book is published with foreword by Wayne Sleep.
1983
Pineapple Broadway opens in New York, welcoming Madonna, Twiggy and David LaChapelle.
1983
Pineapple Kensington opens, hosting Madame Vacani’s ballet school.
1984
Debbie Moore wins Veuve Clicquot Business Woman of the Year.
1984
Receives Royal Variety Club Award for Services to Dance from HRH The Duke of Edinburgh.
1985
Pineapple fashion expands to 50 Miss Selfridge concessions nationwide.
1988
Debbie leads a management buyout, returning Pineapple to private ownership.
1989
Publication of When A Woman Means Business, endorsed by Margaret Thatcher. Paperback will be also published on the following year.
1989
Debbie is nominated for Contemporary Designer of the Year at the British Fashion Awards.
1999
Global licensing expands Pineapple into accessories and footwear worldwide.
2000
Launch of Pineapple by Debbie Moore at Designers at Debenhams.
2009
Debbie Moore awarded an OBE for Services to Business.
2009
New Pineapple flagship store opens in Covent Garden.
2009
Debbie’s designs exhibited at London’s Fashion & Textile Museum.
2010
Sky One launches Pineapple Dance Studios TV series, earning a BAFTA nomination.
2011
Debbie’s portrait enters the National Gallery collection. In the picture Debbie stands into the new Studio 79, a new addition to Pineapple.
2011
Debbie awarded Honorary MA by UCA.
2012
Pineapple wins Best London Fitness Facility at the London Lifestyle Awards.
2014
Debbie receives London Lifestyle Legend Award.
2015
Launch of Pineapple Community supporting accessible dance training.
2017
Major collaborations: Pineapple x Miss Selfridge, Finery London, and Oasis.
2018
Hello Kitty licensing collaboration and flagship store takeover.
2018
Licensing collaboration with Children In Need.
2019
Start of Pineapple x Primark Collab Including Womenswear, Girlswear & Accessories.
2019
New Pineapple showcase store opens in Covent Garden.
2019
Workshops kick off with the cast of The Next Step.
2019
Frances Segelman sculpts Debbie Moore OBE.
2020–2023
Pineapple pioneers the transformation of dance training online worldwide via Zoom.
2021
LOL Surprise events and collaboration.
2022
Start of Pineapple x Matalan Collaboration.
2022
Pineapple performs for the Platinum Jubilee in Covent Garden.
2022
Debbie recognised for leadership by Veuve Clicquot on Harper's Bazar Magazine.
2023
Launch of Pineapple's Teens Range with New Look.
2023
Launch of Pineapple's Plus Size Range with Next.
2025
Debbie Moore and Lisa Scott-Lee sign the papers for Pineapple Dubai.
2025
Pineapple Dubai opens its doors in August 2025.
2025
Debbie Moore is awarded a 'Premio alla Carriera' to celebrate her outstanding career and for her contribution to the world of dance in Novara, Italy.
2026
Debbie Moore is invited by King Charles to join him for a tour of Guinness, Pineapple's new next door neighbour.
